JK Jemma Kidd at Target

A couple of years ago, when Jemma Kidd’s Make Up School first was introduced in the US, I favorably reviewed most of the products in her range. At that time, her products were only available at Neiman Marcus and Bergdorf Goodman in the US.

JK Jemma Kidd for Target

I was delighted to find that in the past few months, Jemma Kidd has made her her products available in a new line of cosmetics for Target which she calls JK Jemma Kidd. My findings, for the products I have tried thus far, did not disappoint.

I don’t usually wear any kind of primer under my foundation…just  a lot of moisturizer, but I decided to try JK Jemma Kidd Mannequin Skin Complexion Enhancer ($24). The product, infused with Vitamin E, has a faintly luminescent finish, but after rubbing it into your skin, it isn’t too noticeable. It does, however, make a beautiful finish for your foundation. In this case, I was using JK Jemma Kidd Pro Finish Moisture Tint ($28) in 02-Mid.  While   you could use this as a tinted moisturizer, it is layerable, so you can control how much coverage you want. Just like Jemma Kidd’s foundation in her high-end line, the foundation has a very yellowish tone, but blends beautifully into the skin and doesn’t look yellow at all once you have applied it. Only three shades are available. I used 02-Mid. I had thought I would have to go lighter for cold weather, but the foundation readily adapts to enhance your won skin tone. Compared to Jemma’s Light-as-Air Liquid Foundation from her original line, I like the new version better, as it is much more moisturizing.

Jemma Kidd’s blush products in her original line were my favorite items.  I still use them! IMO, her new blushes  are just as good as the old ones! My current faves are Chic Cheeks Powder Blush in 01-London,($21), a light mauvey pink and Stain/Flush/Blush Concentrate in 03-Flirt ($17), a sheer cream blush in a light peachy pink. Both give very sheer and natural color to your face.

JK Jemma Kidd’s products at Target hold their own against her  upscale department store Jemma Kidd Beauty School products. There is not much of a price difference between her two ranges of products, as her original line was very fairly priced for the stores that were carrying them. Having them available at Target certainly will widen her audience!  I heartily recommend giving them a try!

Happy Shopping!
-Judith

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