New Kid on the Block

360 Beauty

A new cosmetic store has sprung up on Connecticut Avenue in Washington, DC, within two blocks either way of Pure Beauty, Douglas Cosmetics and Blue Mercury cosmetic shops.

I first noticed this shop on the way to work a couple of weeks ago. It reminded me of the cosmetic shops I used to see in Paris before the mega-Sephora stores replaced many of the smaller boutiques. Needless to say, I had to investigate.

The hours were the first thing that grabbed my attention! — Monday - Friday, 7am-9pm | Saturday, 8am-8pm | Sunday, 9am-7pm…. That means you can get a beauty fix on the way to work, as well as on the way home!

Beauty 360 is an offshoot of CVS, offering boutique and niche cosmetic and beauty lines such as Paula Dorf, Clarins, ME, Canyon Ranch, Freeze 24/7, Cosmoholic, Pure, Talika, Japonesque, Bloom, Sampar, Fusion Beauty, Laura Geller, Stendahl, Borba, Blinc, Calvin Klein, Modelco, Pop Beauty, Ahava, Elizabeth Arden, Lavere, Dr. Brandt, It Cosmetics, Tini Beauty Mineral Essence and more! Many fragrance brands are also available.

Services offered include nail polish changes, mini-facials and make up application. Trained professionals are available to answer questions and to provide services.

Check their beauty calendar for a list of events each day from specific companies, offering free tip and gifts!

The shop that opened last week in Washington is the first of its kind, but more locations are soon to follow.
From the street, I thought I would be entering a tiny little shop, but the front of the store is really just the beginning, as the store wraps around a space that used to be part of a small miniplex theater, it ends up
in a bright new CVS store that offers all of their regular drugstore brands, as well as their boutique of European skin care lines, such as Vichy, Lierac and La Roche-Posay.

While not nearly as big and as comprehensive as Sephora, Beauty 360 is a welcome addition to our list of cosmetic shops in Washington, DC. It offers convenient hours and is conveniently located at the Dupont Circle metro stop at 1350 Connecticut Ave., NW, Washington, DC 20036. The next Beauty 360 opening will be in Mission Viejo, CA in the next couple of weeks. If you would like to see a shop open up in your area, send your zip code to Beauty 360 at the bottom of this page.

Happy Shopping!

-Judith

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