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THE COSMETIC REPORT
August 26, 2002

The spotlight is on drugstore products this week in our monthly Drugstore Issue. Thanks for all of your feedback and suggestions for this segment!

Maybelline Ever Fresh Makeup ($6.79)
With the ever-changing face (no pun intended) of cosmetics, it amazes me how products come and go. At least once a day I get an email from a reader asking about a discontinued product, and it's most often a foundation. Maybelline has done this several times, namely with Great Wear and True Illusion foundations, both of which were replaced by Non Stop All Day Wear Makeup - so I'm not sure why we need another long-wearing foundation like Ever Fresh... Does this mean Non Stop will be a has-been soon?

Like previous Maybelline formulas, this one is oil-free, transfer-resistant, and claims to last 8 hours (comes close, but probably more like 5-6). It has a light, fluid texture that feels comfortable on any skin type, and you get the benefit of SPF 14 sun protection (from octinoxate 1%, a.k.a. octylmethoxycinnamate, used for UVB spectrum protection). I first tried the lightest shade, Ivory, and quickly went back to the store to get Soft Cameo (I'm not as pale as I thought). You can apply it with fingers or a sponge; the coverage is sheer to medium, natural and lightly luminous (not shiny or dewy). I think it's best compared to the texture and coverage of Linda Cantello Forget Foundation, for those of you who collect foundations like I do :) I like the way Ever Fresh feels and smooths on, and the price is very nice!

Online, ULTA.com has a great deal on Ever Fresh for just $4.52, but you can also find it in drugstores and supermarkets if you prefer for around $6-7.

Almay Time-Off Age Smoothing Pressed Powder ($7.79)
Let me start right off the bat and bring you up to speed about my relationship with pressed powder: I don't have one. As someone with dry skin pretty much all year round, powder is one of the beauty products that it seems everyone else uses but I typically shun. Nothing looks more unattractive to me than a cakey, dried out, flaky face, which is precisely what I get when I use powder. So why even try a powder, you ask?

Summer has this bad habit if making skin shiny, and this shine eats away at foundation coverage until there is nothing left. To try to keep my makeup looking fresh for longer, I picked up this powder with the hope that it would set my makeup without turning my skin into the Sahara. Since it's targeted toward more mature skin, which has a tendency to be dry, this powder has a light, airy feel without excessive shine control. Finally a setting powder that works for me!

Almay Time-Off Age Smoothing Pressed Powder comes in ivory, sand, beige and translucent and can be found at supermarkets and drugstores, and at ULTA.com.

Revlon Sleek Cheeks Creme Blush Duo ($9.49)
I've played recently with going back to powder blush after switching to creams years ago, and I had to come back again to creams. To me, they are so much easier to apply and more natural looking on the skin. I also like that they can layer over any kind of foundation - powder, liquid, compact; powder blush tends to streak over unpowdered cream foundation, my daily staple. Sleek Cheeks is creamy and light, blending effortlessly with no harsh edges or streaks. You get one large square of the main color, and a small strip of highlighter that you can layer over the blush or use alone wherever you like. It's available in six shades: SkinLight, SandStorm, Pink Light (the shade I picked), Cherry Blush, Iced Plum, Iced Mocha. Your best bet to find this is at a physical store near you; online, the selection is mediocre, with Drugstore.com carrying only Sandstorm and ULTA.com only has Iced Mocha ($8.99). This blush duo is a new favorite of mine.

Revlon Colorstay Overtime Lash Tint ($9)
As if there aren't enough mascara choices, why, oh why, did Revlon need to add another one, and such a bad one at that? This is the antithesis of what we need in mascara: overly wet, clumpy, gooey, spiky, and impossible to remove. It's not just long wearing, it's like cement on your lashes! Call me crazy, but I can't conceive of the reason you would need the benefits this mascara is selling: won't come off for 3 days! How can this be good for your eyes? For three whole days you get the pleasure of spiky spider lashes. After I tried repeatedly to get this stuff off, I resorted to picking it off with my fingers - ouch!

Jane Fan Club Curling Mascara
I am crashing and burning in the mascara department this week! Just when I thought the Revlon Colorstay tint was the worst I'd ever tried, along comes this one from Jane. In a word: YUCK! Thick, goopy, gloppy - sounds like a science project. The formula is too wet and clumpy, plus the tube doesn't take enough color off the wand, so even wiping it a tissue doesn't fix it. All you get are gooey and spiky lashes. No thanks. Oh, and it does absolutely nothing in the way of curling. Hellooo, trash can.

L'Oreal Endless Liquid Lipcolor ($8.49)
Just like foundations and mascaras, I have to ask: just how many of the same kind of product do we need? Here is yet another long-wearing lipcolor that is supposed to last and last through everything that you eat and drink throughout the day, and just like many others, it does not live up to its claims.

On the upside, the color is smooth and light, and feels soft and supple on the lips. The narrow sponge applicator is a great shape for outlining and filling in, and if you just wipe it lightly on the side of the tube, you get the perfect amount of color that dries quickly and lasts about as long as you can get this to last (about 4 hours or until you eat something). Endless comes in a nice selection of shades in mostly pinks and reds, plus a beige and a lilac. I had good luck with my first choice, Rosy Impression.

In addition to supermarkets and drugstores, you can find Endless at ULTA.com for $5.99.

I hope you enjoyed this issue of The Cosmetic Report!

Until next time,


 

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