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I get dozens of questions every week from readers like you asking about foundation - what are the best brands, colors, formulas for every skin type and beauty concern you can think of. I've tried more brands than I can count, and I know there are even more out there that deserve a look. Over the next few weeks, I plan to bring you a review or two every issue of a new or especially worthwhile foundation (and hopefully even some to avoid). This week's report is chock full of foundation reviews, thanks to new products from Garden Botanika and the newest line from Shiseido, 5S. Shiseido's newest line, 5S, launched a few months ago at their flagship store in New York City. 5S is a complete skincare and makeup line that represents the five "senses" of well-being as they correspond to the moods of your body and mind, using therapeutic colors, scents, herbs, and flower extracts. The 5S philosophy about beauty is "Have fun", so their color products are simply packaged and designed to use just about anywhere on the face. Since I don't live in NYC and couldn't browse the store shelves, I picked a few products in a few of the different "senses" to get a feel for how the line works. All the five basic skincare products (cleanser, solution, total wash, soap bubble, and powder) come in each of the five "senses", but it gets a little complicated from there. Each of the five senses is broken down into two versions, one for mind and one for body, for a total of ten options. If you choose "purifying" from the main five senses, you then choose again between "refreshing" (for the mind) and "equalizing" (for the body) to get the product you want. Thankfully, 5S does a great job of explaining each sense and approach so you get just the experience you are looking for; check out the interactive sensory game on the 5S website that helps you get in touch with your emotional or physical states (located under "own your senses").
Foam Cleanser in "cool" ($10)
Basic Solution in "toning", "cool", "equalizing", and "rehydrate" ($5 for 50ml (1.6oz), $17 for 200ml)
Total Wash in "empowering" ($10)
Skin Smoother ($12)
Base Color foundation with SPF12 ($15)
Stick Color ($12), Powder Color ($10), and Pencil Color ($9) For more information about the 5S philosophy, product line, and contact details for their only location at 98 Prince Street in New York's SoHo district, visit their website at http://www.five-s.com. I was never that pleased with the liquid foundations from Garden Botanika, but now I've found two products from them that I can be excited about. The new Foundation Stick ($15) is a great product for those of us who like a bit more coverage, or who need a creamier formula for dry skin. It comes in 5 colors (porcelain, linen, macadamia, sand, and honey), has medium coverage, is totally portable, and can be used as a concealer or all over makeup. Now that autumn is officially here, a creamy stick foundation like this will really come in handy as everyone's skin gets a bit drier. Compared to some other stick foundation brands, the texture is most similar to Bobbi Brown Foundation Stick, very slightly drier than Estee Lauder Minute Makeup, and creamier than Prescriptives Exact Matchstick. If you prefer a lighter feel and less coverage from your makeup, Garden Botanika's new Tinted Moisturizer ($8.50) is another great new product. The lightweight formula comes in 4 colors (porcelain, macadamia, sand, and honey) and has SPF 8 sun protection. I would like to see more colors in the future, but if you can find one that works for you (I wear "macadamia"), this is a nice product for the woman on the go, or for a more minimal makeup look on the weekend. What could be more exciting than the recent launch of our newest site, Ask The Makeup Diva? How about our new Cosmetic Connection URL at http://www.cosmeticconnection.com! Cosmetic Connection is now easier than ever to find on the web. Come see us today at our new home. Ask The Makeup Diva is going strong and getting a ton of great questions. Have you submitted your best beauty question? Well, get on it, girl! Ask The Makeup Diva, located at http://www.makeupdiva.com, is a new generation in advice columns, bringing you answers to your makeup and skin care questions every week. You can even get the Ask The Makeup Diva column in your email box for free! Drop by today.
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