With 20 versatile, long wearing colors to choose from, it's time to call your Avon rep, or visit Avon online, for a tube!

Would you call owning almost 40 tubes of lipstick an obsession? I would, and I'm guilty of it! I love lipstick, and I am always adding to my ever-growing collection of everything from classic red to neutral brown. The newest member of my lipcolor family is "nine one one" from BeneFit ($18.00; call 1-800-781-2336 for a catalog or locations). Although BeneFit sells "nine one one" as an all-over, all-in-one shade, it works best on lips, great on cheeks, but a definite no-no on eyes (unless you want that "I've been crying all night" look). Just a dab or two of this medium cinnamon mauve-brown shade on lips looks fresh, pouty, but not overly made-up. Use the enclosed sponge to blend a few dabs on your cheekbones for an instant pick-me-up. I don't leave the house without it!

It comes as no surprise to most of you that I have a "thing" about my hair. This week it was crying out for a deep conditioning treatment for its thirsty ends and all-over dryness. Alberto VO5 Hot Oil Shower Works hair treatment (around $5 at drugstores) jumped out at me at my local drugstore, so I decided to give it a try. Shower Works is different from regular VO5 - the heat of the shower makes it work, so you don't have to heat the oil yourself. One bottle contains four pre-measured treatments, so it's easy to use. The one drawback: for seriously dry hair, Shower Works doesn't quite cut it, leaving you reaching for your regular conditioner. For normal hair, in place of a weekly cream deep conditioner, Shower Works is a fine choice for an occasional moisture boost.

The Makeup Diva is In! You know about foundation, concealer, and powder, but what's the best way to apply everything so you still look like you? Look no further than this week's Ask The Makeup Diva column for handy tips for 1-2-3 makeup.

For those of you with oily skin, you're going to love this month's new Feature, "Skin Care for Oily Skin". Our newest Panelist, Alissa, offers her personal picks for effective cleansers, toners, and lotions that are just right for oily skin.

Calling all America Online subscribers! Bring your cosmetic questions to the Electra Real Chat room on this Monday, January 19th at 11pm eastern and chat with me live online! From the best red lipstick to the latest in vitamin C creams, it's a great discussion and an open forum for your toughest beauty questions. Type keyword: electra and follow the links to Real Chat. See you there!

More new product reviews are headed your way in the coming weeks, including Lancome Vitabolic, Estee Lauder Diminish, Prestige and Lancome color correcting concealers, and much more. Next week starts our look at vitamin C face treatments with a review of Avon's Anew Formula C Facial Capsules. See you then!